Verily

Glasfurd & Walker created a positioning that was inspired by client, Karlene Karst style of cooking, with a simple and powerful brand idea at its heart - The Easy Way To Wholesome. Yet with natural and wholesome trends reshaping multiple categories, finding a name that conveyed it and stood out wasn’t an easy task. The name Verily was chosen for its beautiful phonetics as well as archaic meaning - to say something “truly; certainly.” It found another expression in the brand tagline: “Truly. Honestly. Wholesome”.

The logo word marque is inspired by the unfurling green shoots of plants and a supporting flower logo communicates the plant-based nature of the products as well as a beauty of living a healthy life. The bold simple photography looks beautiful while capturing the product texture & colour, an important detail for a non see-through pouch. The fork is loaded with pasta, a serving suggestion that evokes a sense of family fun, making it memorable - a nod to the energy of the Karlene’s style of cooking and her love of dancing in the kitchen. A playful and iconic approach to the design - graphic in nature.