Glasfurd &
Walker
Building Brand Worlds
Inspiration
Intuition
Curiosity
Insight
Collaboration
Trust
Story
Narrative
Market Position
Strategy
Design
Craft
Creativity
Connection
Innovation
Magic

Earls

Taking on the bold task of transforming the brand of a 35-year-old national restaurant (that is also a Canadian icon) is a big project. However, it was the company's past that we delved into to find the inspiration in their brand–going back to the foundations of where it all started, and just as importantly, why it started in the first place.

01

A new brand mark

Casually sophisticated with characters from the brand's 35-year history

01

A new brand mark

Casually sophisticated with characters from the brand's 35-year history

01

A new brand mark

Casually sophisticated with characters from the brand's 35-year history

02

Menus

A reimagination of all menu and tabletop touchpoints

03

Campaign

A summer filled with watermelon

04

Campaign

Winc Wine's Summer Water Launch

Glasfurd and Walker introduced the kind of energy and inspiration I couldn’t have imagined. They are true partners woven right into the fabric of our company.

Mo Jess, President, Earls Restaurant

05

House Beer Brand

Rhino Beer relaunched in cans

06

Campaign

Atticus Lost Poet Launch

07

Brand Imagery

Bringing the iconic parrot to life

08

Campaign

Bringing 80s classic margaritas back on the menu

09

Signage

New brand signage applied to all new locations