Glasfurd &
Walker
Building Brand Worlds
Inspiration
Intuition
Curiosity
Insight
Collaboration
Trust
Story
Narrative
Market Position
Strategy
Design
Craft
Creativity
Connection
Innovation
Magic
Earls
Taking on the bold task of transforming the brand of a 35-year-old national restaurant (that is also a Canadian icon) is a big project. However, it was the company's past that we delved into to find the inspiration in their brand–going back to the foundations of where it all started, and just as importantly, why it started in the first place.
01
A new brand mark
Casually sophisticated with characters from the brand's 35-year history
01
A new brand mark
Casually sophisticated with characters from the brand's 35-year history
01
A new brand mark
Casually sophisticated with characters from the brand's 35-year history
02
Menus
A reimagination of all menu and tabletop touchpoints
04
Campaign
Winc Wine's Summer Water Launch
Glasfurd and Walker introduced the kind of energy and inspiration I couldn’t have imagined. They are true partners woven right into the fabric of our company.
Mo Jess, President, Earls Restaurant
05
House Beer Brand
Rhino Beer relaunched in cans
07
Brand Imagery
Bringing the iconic parrot to life
09
Signage
New brand signage applied to all new locations
More Work
