A mid-century mountain steakhouse and bar, in the heart of the Rocky Mountains, Bluebird exudes warmth and nostalgia. The fire crackles invitingly, welcoming skiers to share their adventures as they glide through the door. At the heart of the brand lies a logo that pays homage to vintage ski apparel, evoking a sense of celebration and fond memories. The colours, reminiscent of retro aesthetics, juxtapose against the rich wood tones and rustic ambiance of the mid-century interior.
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A custom drawn wordmark that merges mid-century modern ski luxe with the free-flowing lines of the 60s
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A sun brand mark that represent the bluebird day inspired by vintage ski apparel brands
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A luxe brand world that exudes aprés ski celebration in a mid-century modern alpine chalet setting
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Cocktail Menus
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Cocktail Menus
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Cocktail Menus
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Signage with custom artwork from James Wyper
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Signage with custom artwork from James Wyper
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Signage with custom artwork from James Wyper
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Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration
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Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration
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Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration
Interior Design
Little Giant & Frank Architecture
Photography
Room: Christopher Amat. Table Top: Ian Lanterman and Gabriel Cabrera