Tora is the first modern Japanese sushi train concept of its kind in Canada. The design is inspired by the client's positioning statement ‘Japanese tradition meets technology', with the interior referencing underwater themes and science fiction to transport diners into a different world. Glasfurd & Walker created a custom wordmark and typeface that has high contrast, inspired by Japanese calligraphic letters translated into modern and elegant roman forms. It’s slightly extended and tracked out to feel technical and contemporary. Accompanying graphics, inspired by Japanese designer Koichi Sato and the blue hues, sweeping curves, and textures of the interior design were developed to reference the technology and underwater theme.
The identity is built around a high contrast custom typeface inspired by Japanese calligraphic lettering.