Glasfurd &
Walker
Building Brand Worlds
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Story
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Strategy
Design
Craft
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Magic

Strategy Skin

After five years in the making, Strategy Skincare’s approach to beauty is thoughtful formulation, without compromise. They sought to provide a solution to an industry-wide problem — too many options and not enough results or accurate information. Proving clinical doesn’t mean (bad) “chemical”, Strategy Skincare is designed to work in any routine, yet stands alone as a powerhouse for results. In an industry where effective, clinical skincare typically doesn't value beautiful design the strategy was to create a brand that provides medical level results but stands out just as much for its aesthetic. The perfect balance between function and beauty.

01

Packaging Design

Custom Serum Pump and Box

Lux Details

Texture

Lux Details

Texture

Lux Details

Texture

02

Brand Images

Art Direction & Photography

03

Brand Identity

Typographic System

03

Brand Identity

Typographic System

03

Brand Identity

Typographic System

04

05

Ecommerce Website

Shopify