Glasfurd &
Walker
Building Brand Worlds™
Inspiration
Intuition
Curiosity
Insight
Story
Narrative
Creativity
Strategy
Design
Craft
Innovation
Magic
Studio
We take a
world building approach
to brands.
Highly crafted,
deeply strategic and
inspired by the stories
they can tell.
Our Offer
We work with purpose and imagination to engage, inspire, and delight. Our expertise lies in Hospitality, Food & Beverage, Retail, Beauty and Lifestyle brands.
Brand Platform
- Market & Competitor Analysis
- Brand Strategy, Positioning & Naming
- Brand Personality & Voice
- Brand Identity Systems
Brand Expression
- Launch Campaigns
- Packaging & Product Design
- Digital & Web Experience
- Signage & Environmental Design
- On Set Art Direction
- Photography & Video Production
- Copywriting & Editing Services
Brand Amplification
- Brand Marketing Consultation
- Brand & Product Campaigns
- Brand Collaborations
- Merch & Branded Products
Brand Development
- Seasonal Campaigns
- New Packaging & Product Design
- Sub-brand Creation, Limited Edition Collaborations
- Ongoing Digital & Web Experience Evolution
Our Methodology
We have built a reputation for compelling brand creation and guardianship. Our work is defiantly different, driven by strong strategy & narratives with an uncompromising level of craft at every touchpoint.
Our work is guided by the following principles:
Curiosity & Consideration
We question, explore and discover. We don’t like predictability, clichés, categories or things being forced into corners. We offer global relevance, local nuance, right down to the smallest detail. Challenging and moving beyond what’s already been done is just the beginning.
Concept & Narrative
We use imagination and intuition. We are inventive. We develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The backbone to any great brand or concept is a narrative; story and strategy drive our process, creative and business decisions. The narrative becomes the road map and informs all creative and operational decisions without compromise.in extensive research at all stages of the project.
Collaboration
We work with clients, not for clients. We work with suppliers and producers for better execution. The results are always sharper, smarter and more satisfying. We work with suppliers and producers for better execution. The results are always sharper, smarter and more satisfying.
Our Clients
We work with a range of clients from small start-ups to experienced and established brands. We have created brands that live in multiple markets from Canada, USA, Australia, China, Korea, UK and Mexico.
The work and brands we have created have garnered press coverage in top-tier publications including Vogue, Fast Company, Goop, The New York Times, Snaxshot, Bon Appetit, Food & Wine and The Dieline.
Our Experience
Our expertise goes well beyond brand & design services.
Global Brands with Commercial Success
Our clients achieve commercial success both Direct to Consumer and through retail, with a presence in prestigious global retailers such as Erehwon, Wholefoods, The Container Store, Sprout, The Pop- up Grocer, IGA, Sobeys, and Amazon. This wide-reaching visibility underscores the impact and appeal of our clients’ products in the market.
Business Experience
Having worked with startups and established brands, we have extensive experience in taking brands and products of all sizes to market. Not only have we built brands alongside our clients, but we have also created concepts from scratch of our own. Our deep interest and experience in the business of brands make us adept at navigating and excelling in the world we’re delivering in.
Production & Execution
We specialize in sourcing and producing product packaging, merchandise, and other branded printed materials. With extensive print and production knowledge, we support our clients in every aspect of their product and goods production. This expertise ensures that our clients receive high-quality, cohesive branding materials that enhance their market presence and meet their specific needs, from concept to final product.
Glasfurd & Walker Founders
Phoebe Glasfurd
Creative Director
Phoebe Glasfurd, the Creative Director at Glasfurd & Walker, has been the driving force behind the studio’s creative success for 17 years. Every project the studio has executed has had her strategic and creative lead. Her strategic thinking and brand-building expertise shine through in every project.
Aren Fieldwalker
Managing Director
Aren Fieldwalker, stands at the helm of Glasfurd & Walker as a business, providing leadership and oversight for all aspects of company’s management. With over 25 years of global experience in branding strategy and account management, his practical and meticulous approach guides the day-to-day operations of the studio.