About

Glasfurd & Walker has built a reputation for compelling brand creation and guardianship. Our work is defiantly different, driven by strong strategy & narratives and an uncompromising level of craft at every level and touchpoint.

About Us

Over the 15 years since the company was founded, it has been building an international reputation for original, interesting & tasteful brand creation & development. We apply strategic and creative thinking paired with a deep understanding of design to develop thought-provoking solutions to address commercial needs. We work cross-sector and cross-media, and understand that to build a brand means more than just design - it must encompass a myriad of services and skillsets that go well beyond a well-crafted identity or packaging system.

Services

  • Brand Audit & Research
  • Strategy & Brand Planning
  • Creative / Art Direction & Visual Language
  • Naming & Brand Persona
  • Voice & Tone
  • Brand Identity
  • Packaging Design
  • Signage & Wayfinding
  • Print & Digital Design
  • Editorial Design
  • Branded Environment & Experiential
  • Branded Collateral
  • Merchandise & Ephemera
  • Marketing & Advertising Design
  • Web Design & Development
  • Photography & Video
  • Custom Typography

How We Work

Curiosity & Consideration

We question, explore, and discover. We don’t like predictability, clichés, categories or things being forced into corners. We offer global relevance, local nuance, right down to the smallest detail. We engage in extensive research at all stages of the project.

Concept & Story

We use imagination and intuition. We are inventive. We develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The backbone to any great brand or concept is a narrative; story and strategy drives our process, creative and business decisions. The narrative becomes the road map and informs all creative and operational decisions without compromise.

Collaboration

We work with clients, not for clients. We work with suppliers and producers for better execution. The results are always sharper, smarter and more satisfying.

Visually impactful and stylistically in tune with brands’ identities, Glasfurd and Walker’s work—from packaging to graphics—expresses a oneness with what firms are looking for and what makes an audience react.
—Surface

Awards

  • Best of Year Awards 2018 - Branding Graphics and Marketing - Botanist
  • Restaurant Bar & Design Awards 2019 - Brand Identity *Shortlist - Caffe La Tana
  • Applied Arts Winner - Brand 2016 Park Distillery
  • Applied Arts Winner - Logo Application 2016 Savio Volpe
  • APPLIED ARTS ILLUSTRATION AWARDS Winner - Illustration 2016 Park Distillery
  • GRAPHEX AWARDS 2014 Finalist The Juice Cleanse
  • Applied Arts Winner - Packaging 2013 The Juice Cleanse
  • Applied Arts Winner - Packaging 2012 Dirty Apron Delicatessen
  • Applied Arts Winner - Packaging 2011 Dirty Apron Spices
  • Applied Arts Winner - Brand Package 2010 Boa Bei Chinese Brasserie

Press