Glasfurd & Walker

About

Glasfurd & Walker has built a reputation for compelling brand creation and guardianship. Our work is defiantly different, driven by strong strategy & narratives and an uncompromising level of craft at every level and touchpoint.

About Us

Over the 15 years since the company was founded, it has been building an international reputation for original, interesting & tasteful brand creation & development. We apply strategic and creative thinking paired with a deep understanding of design to develop thought-provoking solutions to address commercial needs. We work cross-sector and cross-media, and understand that to build a brand means more than just design - it must encompass a myriad of services and skillsets that go well beyond a well-crafted identity or packaging system.

Services

Brand Audit & Research
Strategy & Brand Planning
Creative / Art Direction & Visual Language
Naming & Brand Persona
Voice & Tone
Brand Identity
Packaging Design
Signage & Wayfinding
Print & Digital Design
Editorial Design
Branded Environment & Experiential
Branded Collateral
Merchandise & Ephemera
Marketing & Advertising Design
Web Design & Development
Photography & Video
Custom Typography

How We Work

Curiosity & Consideration

We question, explore, and discover. We don’t like predictability, clichés, categories or things being forced into corners. We offer global relevance, local nuance, right down to the smallest detail. We engage in extensive research at all stages of the project.

Concept & Story

We use imagination and intuition. We are inventive. We develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The backbone to any great brand or concept is a narrative; story and strategy drives our process, creative and business decisions. The narrative becomes the road map and informs all creative and operational decisions without compromise.

Collaboration

We work with clients, not for clients. We work with suppliers and producers for better execution. The results are always sharper, smarter and more satisfying.

Visually impactful and stylistically in tune with brands’ identities, Glasfurd and Walker’s work—from packaging to graphics—expresses a oneness with what firms are looking for and what makes an audience react.
—Surface