Nowadays is a CBD-forward brand created in Canada to stand out in a market dominated by high-THC products. Developed with Pure Sunfarms, the brand aims to provide functional CBD products that seamlessly integrate into consumers' daily routines. The brand's target audience seeks products that offer clear benefits and fit their wired and tired lifestyle. Nowadays captures the essence of being at ease and present in the moment, with a brand world that resonates with consumers' everyday experiences. The minimalist and uncluttered identity, featuring a refreshing mint colour and a balanced logo, represents a state of calm and balance. Overall, Nowadays effortlessly blends into consumers' lives, offering a state of ease.