Nowadays

Nowadays is a CBD collection created to offer consumers high-quality, CBD-focused products that fit into their daily lives with ease. Nowadays brand ideas started with a feeling - a state of ease. Not calm, which is now a cliche for the CBD category, but the feeling of being at ease with yourself, being present in the moment and feeling good in your skin.  Today’s CBD consumer is interested in the function of CBD and ease-of-use they can appreciate how effortlessly Nowadays products fit into their daily lives. We created a brand world that took CBD out of the pharmacy and wellness and into the consumer's world, with photography capturing the beautiful pauses of their busy every day. The cool breeze after a day indoors. A quiet city as the sun goes down. Portraits of small moments that put you at ease and immediately make the brand feel like it fits your routine effortlessly.