Park is a restaurant, bar, and distillery in Banff, Canada inspired by the outdoors and the love of the National Park itself. It is a place both locals and visitors can experience something true and genuine to Banff, both in design and in the food served. We created a brand for Park that was as relevant to those that lived and visited there as it was to someone enjoying one of their craft spirits half a world away. The design language is based on the historical alpine culture of the region but reframed in a more contemporary style through typography, colour, and custom iconography. Packaging design for spirits features bespoke illustrations of local mountains and vistas - further reinforcing the narrative of the park on products that will travel the world with visitors taking those products home.
"What they do is this: Glasfurd & Walker take your dream, relate to it, define it, and package it into something that people can touch, and it touches them back. "
Mike Mendelman, CEO Banff Hospitality Collective