The much-lauded and multi-award-winning Botanist Restaurant at Fairmont Pac Rim is a culinary destination that uniquely reflects the character of the Pacific Northwest Region in an elevated dining experience. Glasfurd & Walker worked with the hotel and culinary teams for 6 months to bring the brand vision and world to life. The idea of “art & science” inspired the design - menus resemble botanist journals or scientific manuals. The primary identity was designed with an archway with stairs—conceived to create an optical illusion and represent a shift of perspective. With custom typefaces, soft colour combinations and a touch of gold, Botanist strikes the perfect balance between modernity and inspiration from the past—topped off with a touch of unassuming luxury.