Glasfurd &
Walker
Building Brand Worlds
Inspiration
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Insight
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Trust
Story
Narrative
Market Position
Strategy
Design
Craft
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Connection
Innovation
Magic

Rowe by Bosa Properties

Rowe - the only Boutique Townhome collection from Bosa Properties, a family-run company with an earned reputation for design, quality, integrity, and innovation. Bosa Properties approached Glasfurd & Walker to express the limited offering with a fresh approach; unique to property development marketing in a saturated Vancouver market. Taking a more modern approach to luxury - the brand is bold, refreshing, and expressive. With sales exceeding expectations - it is clear the market was paying attention.From naming, identity, digital experience, and printed marketing collateral each touch-point was created to express this high standard and celebration of modern urban design in a way not before seen in the industry

01

Brand Identity

Full System, applied to all touch-points

02

Consideration for every detail

Marketing materials with a refined touch

03

Brand Identity

Illustration and photography

03

Brand Identity

Illustration and photography

03

Brand Identity

Illustration and photography

05

Marketing Materials

Print and digital

06

Digital Experience

Website and Digital Ads

"Sales at Rowe were brisk, with 70 per cent of the units snapped up in the first couple of weeks."

Sally Parrott, Senior Vice-President, Marketing, Bosa

07

Signage and Billboards

Site signage and advertising