Pax Romana

The design concept for a new Roman-inspired wine and tapas bar called Pax Romana in Vancouver is deeply rooted in the history of the Roman Empire and the allure of Dionysus, the god of wine and ecstasy. The bar's name reflects its menu inspired by Mediterranean cuisines and its location in Vancouver's Little Italy. The brand identity draws from the idea of "A Time of Great Happiness," promising a delightful experience and epic happy hours. The logo combines elements of ancient Roman alphabets with a contemporary twist, while the color palette and artwork evoke the antique feel of Roman-era art. Traditional oil paintings depict scenes of joy and celebration, with humorous and unexpected details. The logo features a cherub pouring wine into a dolphin's mouth, inspired by Greek mythology and symbolizing hedonism, optimism, and mischief. Illustrations throughout the brand reinforce this playful and lively atmosphere, incorporating modern and ancient elements.