Flourist

Founded in 2014 with the name Grain, Flourist is Canada’s only source for 100% traceable grains, beans, and freshly milled flours. Glasfurd & Walker worked on a full rebrand and repositioning of the brand. With their new name they now have a perfect representation of the company and its mission; to bring fresher, better quality daily staples, like bread and flour to everyone. They exist to help facilitate a deeper connection to the sources of our food. The identity is reminiscent of typography on flour mills from a bygone era. Nostalgic but with a modern touch. We reinvented their packaging, reimagining their portraits of farmers on each package, tying each project back to the grower who cares for and cultivates it. Their rebrand included new product and shipping packaging, retail signage & display systems, and a full e-commerce website