eluo

.eluo is a Canadian-based natural skincare line inspired by generations of slow beauty rituals. Made in small batches out of Calgary, Alberta, and featuring all-natural facial polishes + masks made with purifying colloidal clays, radiance-boosting botanical extracts, and rejuvenating essential oils. Influencing a movement towards a more fulfilling pursuit of beauty. .eluo.’s brand is inspired by ancient beauty practices, with each element of the brand containing meaning that speaks to the overall philosophy and narrative. Eluo is a Latin word meaning “to cleanse and clean”. The two elements framing the logo reference an 18th-century chemical symbol for clay. The brand celebrates the natural beauty of clay through photography. The styling is inspired by the Rocky Mountains where the product is made and allows the purity of the material to speak for itself.