Glasfurd &
Walker
Building Brand Worlds
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Magic

Bluebird

A mid-century mountain steakhouse and bar, in the heart of the Rocky Mountains, Bluebird exudes warmth and nostalgia. The fire crackles invitingly, welcoming skiers to share their adventures as they glide through the door. At the heart of the brand lies a logo that pays homage to vintage ski apparel, evoking a sense of celebration and fond memories. The colours, reminiscent of retro aesthetics, juxtapose against the rich wood tones and rustic ambiance of the mid-century interior.

01

A custom drawn wordmark that merges mid-century modern ski luxe with the free-flowing lines of the 60s

02

A sun brand mark that represent the bluebird day inspired by vintage ski apparel brands

03

A luxe brand world that exudes aprés ski celebration in a mid-century modern alpine chalet setting

04

Cocktail Menus

04

Cocktail Menus

04

Cocktail Menus

05

Signage with custom artwork from James Wyper

05

Signage with custom artwork from James Wyper

05

Signage with custom artwork from James Wyper

06

Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration

06

Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration

06

Each table top touchpoint is a hit of vibrant blue and pink, that exudes aprés ski celebration

Interior Design

Little Giant & Frank Architecture

Photography

Room: Christopher Amat. Table Top: Ian Lanterman and Gabriel Cabrera