At Archer, guests are invited to experience the magic of the Pacific Northwest. With a modern, elemental brand identity, Archer's brand world takes guests on a journey through the forests and coasts of the region. Earthy tones, such as deep browns, light blues and mossy greens, are used to recreate the Pacific North West landscape in a modern way. Each touchpoint of Archer, from the menu to the business card, is enhanced with textured elements such as embossed logos, copper foil and elegant linen textures to create a sensory experience for diners beyond the plate.
Project Credits:
Photography
Ian Lanterman
Interior Design
Little Giant