Glasfurd &
Walker
Building Brand Worlds
Inspiration
Intuition
Curiosity
Insight
Collaboration
Trust
Story
Narrative
Market Position
Strategy
Design
Craft
Creativity
Connection
Innovation
Magic

Archer

At Archer, guests are invited to experience the magic of the Pacific Northwest. With a modern, elemental brand identity, Archer's brand world takes guests on a journey through the forests and coasts of the region. Earthy tones, such as deep browns, light blues and mossy greens, are used to recreate the Pacific North West landscape in a modern way. Each touchpoint of Archer, from the menu to the business card, is enhanced with textured elements such as embossed logos, copper foil and elegant linen textures to create a sensory experience for diners beyond the plate.

01

A modern, geometric logo

02

Menu Design

02

Menu Design

02

Menu Design

03

Website

04

Coasters

04

Coasters

04

Coasters

05

Stationery

05

Stationery

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Stationery

06

Art Direction, Photography & Styling

Project Credits:

Photography

Ian Lanterman

Interior Design

Little Giant