Glasfurd &
Walker
Building Brand Worlds®
Inspiration
Intuition
Curiosity
Insight
Story
Narrative
Creativity
Strategy
Design
Craft
Innovation
Magic

Archer

At Archer, guests are invited to experience the magic of the Pacific Northwest. With a modern, elemental brand identity, Archer's brand world takes guests on a journey through the forests and coasts of the region. Earthy tones, such as deep browns, light blues and mossy greens, are used to recreate the Pacific North West landscape in a modern way. Each touchpoint of Archer, from the menu to the business card, is enhanced with textured elements such as embossed logos, copper foil and elegant linen textures to create a sensory experience for diners beyond the plate.

01

A modern, geometric logo

02

Menu Design

02

Menu Design

02

Menu Design

03

Website

04

Coasters

04

Coasters

04

Coasters

05

Stationery

05

Stationery

05

Stationery

06

Art Direction, Photography & Styling

Project Credits:

Photography

Ian Lanterman

Interior Design

Little Giant