Glasfurd &
Walker
Building Brand Worlds™
Inspiration
Intuition
Curiosity
Insight
Story
Narrative
Creativity
Strategy
Design
Craft
Innovation
Magic
AMA
The essence of Ama was conceived as a clandestine bar — characterized by a concealed location, an intimate interior that transports guests into an atmospheric & seductive realm. We started the work with name generation leading the entire narrative and brand design direction. The name 'Ama' is derived from the Japanese term "海女" (meaning "sea women"), who are famed for free diving to collect pearls. The name metaphorically alluded to the restaurant's hidden status and the Japanese influence on its seafood-focused menu offering.
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Entry signage that hints at the experience to come. Bathed in orange light it is only visible at night.
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Entry signage that hints at the experience to come. Bathed in orange light it is only visible at night.
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Entry signage that hints at the experience to come. Bathed in orange light it is only visible at night.
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Coasters & Tabletop details.
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Menus embossed with the logo in black foil with a metallic copper finish.
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Menus embossed with the logo in black foil with a metallic copper finish.
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Menus embossed with the logo in black foil with a metallic copper finish.
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Art Direction and photography that express the idea of precious treasures from beneath the ocean.
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Art Direction and photography that express the idea of precious treasures from beneath the ocean.
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Art Direction and photography that express the idea of precious treasures from beneath the ocean.
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Custom-made Chopsticks holders inspired by the logo shape.
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Custom-made Chopsticks holders inspired by the logo shape.
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Custom-made Chopsticks holders inspired by the logo shape.
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The organic and fluid logo, imbued with a touch of '70s flair reminiscent of flowing water and rounded like a pearl.
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Illustrations of a mythical underwater world filled with pearls.
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Uniform design.
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Uniform design.
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Uniform design.
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Art Direction
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Art Direction
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Art Direction
More Work
