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opinion

Toast to the Sun with This Tarot-Inspired Limoncello

The Dieline

May 07, 2024

As featured on the dieline

"Punxsutawney Phil doesn’t lie— spring is approaching, and it’s almost time to revel in the sun again. What better way to celebrate than with a great-looking picnic featuring photogenic snacks and drinks?

Vigie’s gorgeous limoncello seems designed for exactly that kind of party with its eye-catching, bulbous bottle and elegantly colorful labeling. A wavy sun winks over an on-trend ’70s-inspired serif logo on a charming label that features subtle accents of the night sky. Vigie keeps the palette simple with the pleasant kelly green and pale pink of a fresh watermelon, which looks all the more summery next to the bright yellow liqueur.

Glasfurd & Walker‘s design inspiration makes this beautiful beverage seem especially tailored towards an al fresco gathering of Southern California witches. The label’s serene sun is a nod to the Marseille tarot’s Sun card, a centuries-old signal to indulge in the fruits of being alive. We’ll drink to that!"

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