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opinion

How to design a CBD brand
for the Canadian market

June 28, 2023

Despite being one of the first CBD-forward brands in Canada, it was time for Pure Sunfarm’s collection of CBD products,Nowadays, to update its look. In the years following Canada’s legalisation of cannabis, the market has surged. However, most CBD products were launched by THC brands and told stories of extraction, growing techniques and sounded too street or medical. To stand out on a busy Canadian dispensary shelf, their brand idea and identity would need to deliver a new kind of product. On top of that, the market has a unique hurdle: the guidelines and limitations around cannabis marketing and packaging ask for extreme minimalism with only the logo allowed.

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