Petits Vilains is a line of clothing for children ranging from 1 to 7 years of age. The collection is a modern take on timeless silhouettes; each piece feels special but can be worn every day. Designed and made in Vancouver, Canada, Glasfurd & Walker worked with Petits Vilains to develop an identity that was sophisticated and modern, yet playful and delightful - appealing to booth the children that the clothes are made for and their parents. Glasfurd & Walker developed the identity, launch graphics, look book, website and product packaging.