Fernwood Coffee Company is a an award winning coffee roasters and cafe located in Victoria, BC. A loved neighbourhood spot for great coffee and food, Fernwood sought Glasfurd & Walker’s assistance with a full re brand to help properly position their single origin coffee, cafe and associated products to a growing and highly discerning customer base locally and along the west coast.

At a time when customers can sample the best roasters products from almost anywhere in the world, it was imperative that Fernwood be perceived as local but with a international appeal. The project encompassed a full e commerce based website redesign, a full range of coffee and coffee related product packaging, stationery, signage, point of sale and staff attire.