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Montecristo Magazine

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Montecristo Magazine write about our approach and process - Summer 2017

" Glasfurd & Walker’s concepts present new twists at every corner—there’s no copy-and-paste involved. Instead, the created identities roll out and unveil themselves over time. “If you look at a lot of our:: projects, no one touchpoint is the same—there’s no logo repeated,” Glasfurd says. “I think because we start with a story, with a narrative, people want to feel an experience; there’s no one-size-fits-all.”